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How to Estimate the Profitability of Automation?

How to Estimate the Profitability of Automation?

How to Estimate the Profitability of Automation?

Business process automation sounds promising: saving time, reducing errors, improving efficiency. But before deciding on such an investment, you need to answer the key question: is it profitable?

Below are the steps and indicators that will help you reliably assess the profitability of automation.

1. Identify Processes Suitable for Automation

Not every process is worth automating. The best candidates are:

  • repetitive and time-consuming tasks (e.g., data entry, reporting, invoicing),
  • processes prone to human error (e.g., manual data input),
  • handling large volumes (e.g., hundreds of customer inquiries daily).

👉 Before calculating ROI, choose the processes with the highest savings potential.

2. Calculate the Costs of the Current Process

For each selected process, calculate:

  • employee time (e.g., hours per month spent on the task),
  • labor costs (hourly or salaried rates),
  • costs of errors and corrections (e.g., complaints, delays, penalties),
  • IT tool costs (if currently used).

Formula:
Cost of current process = work time (h) × hourly rate + error costs + other costs

3. Estimate the Costs of Implementing Automation

Include:

  • tool/software costs (e.g., RPA licenses, AI systems),
  • implementation costs (integration, configuration, training),
  • maintenance costs (support, monitoring, updates).

Formula:
Cost of automation = implementation + licenses + maintenance

4. Calculate Potential Savings

Automation typically leads to:

  • reduced labor costs (e.g., task execution time shortened by 70%),
  • fewer errors (fewer complaints, penalties, and losses),
  • faster task completion (higher process throughput).

Formula:
Savings = cost of current process – cost of automated process

5. Calculate ROI and Payback Period

The two most important indicators:

  • ROI (Return on Investment)
    ROI = (Savings – Cost of automation) / Cost of automation × 100%
  • Payback Period
    Payback Period = Cost of automation / Monthly savings

👉 Example:

  • Current process cost: 30,000 PLN/year
  • Automation cost: 50,000 PLN (implementation + maintenance)
  • Savings: 20,000 PLN/year

ROI = (20,000 – 50,000) / 50,000 = –60% (in year 1)
Payback Period = 50,000 / 20,000 = 2.5 years

In this example, the investment pays off after 2.5 years.

6. Consider Intangible Benefits

ROI alone doesn’t tell the whole story. Automation also delivers harder-to-quantify benefits:

  • higher customer satisfaction (faster responses),
  • lower risk of critical errors,
  • better use of employees (they can focus on more valuable tasks),
  • competitive advantage and business scalability.

Summary

Estimating the profitability of automation requires analyzing both costs and potential savings. The most important steps are:

  1. Select the right processes.
  2. Calculate current vs. post-automation costs.
  3. Compute ROI and payback period.
  4. Factor in intangible benefits.

This way, you can make an informed decision and present solid numbers to management or investors.

Paweł Maciążek